Markley, New England’s largest and longest operating mission-critical telecommunications and data center facility needed a fresh new look as it moved into its 25th year of business.

Working alongside the creative teams at kor group and 43,000 Feet, our charge was pretty challenging: how do you talk about a data management company—and an industry that's all about ones and zeros—in a way that feels more human and less I, Robot?

Everything that Markley does is motivated by a desire to house, protect, and derive value from data. So we started by creating their new positioning line: “Connect to greater possibilities”.

Our resulting messaging, website relaunch, and suite of printed materials puts the people and the stories behind Markley front and center, making the brand more relatable and further enhancing their goal of building strong, lasting connections with clients.

Design partner: kor group

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